Type 2 Diabetes and Weight Loss – Focus on “Good” Calories to Control Your Blood Sugar and Weight

There is such a thing as “good” calories versus “bad” calories. Calories are not created equal – even if a calorie is a calorie, the source they come from provokes different effects. No one can argue calories from a can of soda have the same net effect as calories from a natural fruit juice. It just would not make sense.From a weight loss perspective, it is essential to consider your caloric intake. In this sense, it is vital to manage your input whether it is “good” or “bad” calories. But even then, you ought to focus on the right kind, because it makes a difference.When you have the option, opt for the healthiest alternative. French fries are a common side to accompany the main meal at a restaurant. They are not ideal because they are deep-fried which makes them denser in calories since fat provides a significantly higher amount of calories per gram than carbohydrates or proteins. You can go for mashed potatoes instead, as it is a better option. Sweet potatoes, however, would be the best alternative as long as it is not sweet potato French fries you are opting for.Sweet potatoes contain…

fewer calories,

more fiber, and

less total carbs

than regular potatoes and have a lower glycemic index making them a superior choice as far as blood sugar levels are concerned. A boiled 150-gram sweet potato cooked with its skin on has a GI of 46. That number rises to 94 if the same potato is baked for 45 minutes. In this case, eating a sweet potato is an example of consuming “good” calories.When cooking, the worst oils you could use are processed vegetable oils. They have damaging effects on the body, especially when your lifestyle is not the healthiest. Cooking with olive oil, however, ensures you are choosing the better option even though the caloric content is similar. Remember to moderate your intake if you are looking to lose weight.These are just a couple of examples. There are numerous areas of your diet where you could focus on “good” calories. It takes an active commitment to making better calorie choices, but it is one of the best habits you could develop for your health.As for the result? Besides making it easier for weight loss you will be much healthier in the long run. You may have heard the saying, “you are what you eat.” If you are eating poorly, it will be reflected in your health. The inverse is also true.

Getting Good Service As an SEO Reseller

More and more people are turning to the Internet to find what they are looking for. Whether it is goods, services, or places to go to, online marketing is now an important aspect of every business. Search Engine Optimization (SEO) strategies are becoming a must for these industries. Someone with good SEO reseller services will benefit from this digital gold rush and stand out in their industry.

The demand

The importance of the Internet is best seen when someone asks a question. Rather than give a straight reply, the phrase, “Google it,” is now the stock response. As smartphones are becoming popular, online searches are more popular than ever.

The SEO reseller with a keen eye to opportunities will note this. As it is now becoming a habit for people to search the Internet, businesses and professionals are realizing they have to be online. What was once just a small item on the marketing budget is fast becoming the biggest part.

To remain competitive in an era where the consumer has the power to choose, businesses and professionals need to be savvy with their Internet marketing. They have to be on the first page of every major search engine because people rarely click the websites on page two. It is increasingly becoming a world where the one on Google’s Page One will most likely be Number One.

What you have is the makings of the digital equivalent of the gold rush. The major search engines like Google, Yahoo! and Bing will never share information on their search algorithms. No major university or technical college offers a course on how to effectively market in the Age of the Internet.

Providing the supply

What this means for an SEO reseller is that having access to the people with the skills, talent, and techniques that deliver these kinds of services will be the ones to strike it big in the digital gold rush. After all, your customers can easily measure the success of the packages you offer: are they on Google’s Page One?

You might be worried that you cannot assemble a team on your own that has the skills and experience to provide top-notch SEO services to your clients. The beauty of the 21st century economy is you do not have to build a team from scratch. There are entire groups of people with the abilities, tools, and techniques your clients need to get to the top of the search engine rankings.

Collaboration is the key to success in the Internet Age. All you have to do is find the best SEO reseller services in the market. These expert SEO specialists will provide the technical and creative expertise to your operations. Meanwhile, you are free to give your clients the attention they deserve and demand. Working as a team, you and the provider of your SEO reseller services will make the most of this expanding industry.

Sales Boosting of Fast Moving Consumer Goods

During my career I had the opportunity to work for non-profit as well as for profit-oriented company. I must say that the difference is huge. Non-profit organization does not have to earn the budget. Their goal is to spend it. Of course, there are some rules and guidelines that should be respected. In such organization reporting and expenditure justification to donors is crucial part, in order to make an organization eligible for future funding.

On the other side, working in a profit oriented is something completely different. Still you have the funding. But in this case your stakeholder is also a shareholder, who expect profitable operation, with certain return on investment. Further more, goal of every successful company is to have continuous growth in all directions; expanding the portfolio, market share, increasing of sales, revenue and profit, while driving the business at the optimal cost.

But how long the growth can be continuous? Are there any limitations for market need? Of course that there are limitations, but they are imaginary, since the market demand is not something that is firm. It changes, as it evolves through time. But also it is changed by the influence of supplier, i.e. Company is creating a new demand of their potential consumer, by offering them a new and better offer of products and services. This offer is done through development of a new products and services, as well of suitable above the line campaign.

On the other hand below the line campaign is something that is also very important for sustainable growth. Below the line marketing is very important, especially the companies that deal primarily with Fast Moving Consumer Goods ( FMCG ). While capital expenditures as real estates or vehicles are on the one side of demand scale, FMCG commodities like food, soft drinks, alcohol drinks, cosmetics, etc are on the other side.

FMCG products are subject of planned purchase, but are very often subject of impulse purchase.
Impulse for purchase can be triggered by clever positioning and merchandising of product within the shopping area. There are several basic rules for successful positioning that will initiate the shopping need of consumers, even when they didn’t even thought about buying some item.

* Corporate Block is the section on shelf or separate rack that is dedicated for product of one manufacturer or brands owner. Corporate block gives strength from brands synergy, it creates visual impact and increase brands value. Shopper is more likely to be attracted by impressive, well arranged section dedicated to one producer, than by the bunch of products scattered around on different shelves.

* Positioning Before Competition is very important. Who is the winner on 100 m race? That is the one who first gets to the finish, even if the second one is only 0,01 sec behind. This is why is important to have position before competition.

* Eye Level Rule say that whatever is in the eye level and slightly below is at the reach of the hand. What ever is at the reach of the hand is likely to be grabbed. People like easy and effortless shopping, without stretching up or leaning down. This is why you should avoid too low or to high positioning.

* Multiple Shopping Points; more selling points means more shopping opportunities. For small size outlets applies triangle rule, while for the large outlets quadrant rule is more applicable

* Triangle Rule says that the best positioning in the small outlet is capturing the golden triangle – hot spots: entrance, the most frequent area and the cashier. This is obvious, since, whoever comes to the outlets is coming through all mentioned spots, and therefore purchasing possibility is the highest from perspective of horizontal positioning.

* Quadrant Rule says that product positioning is recommended in all zones, but their strength from entrance to the cashier is in decreasing trend. Simply, at the entrance the shopper’s basket is empty while wallet is full, shopper is eager to shop. While moving to the exit the basket becomes full, money already allocated and the shopper is less enthusiastic, since he is starting to think about the rest of a day, rather than about shopping. Therefore early positioning is important for impulse purchase based products.

* Merchandising is the process of effective arranging of product at the selling point. It covers activities like stocking up, arranging according the corporate merchandising standards, placing the price tags, cleaning and rotating products according the expiry date ( FEFO ).

* X-Merchandising is positioning the product next to the other product that is complementary to your products. Examples: soft drinks next to snacks, or spices next to the meat.

These are basics of successful positioning in the shopping zone. This should be accompanied with an optimal inventory stock, changes in portfolio, smart price policy and fresh advertising material. If the outlet is worthwhile investing, then special promotions, presence of sales animators, surprises for shoppers and other add-ons can be used.